Agenda

                      Monday, October 17 2011

4:00 PM       Registration opens

5:00 PM       Keynote presentation

                      Cost Breakdown of Steel Production and its Perspective for 2012

      - How is the steel production costs composed.

      - Cost comparative between the different steel production methods (integrated, mini mill).

      - A comparative analysis of the cost of producing steel in Mexico and in other countries

      of the world.

      - Get to know perspectives for the prices of steel raw materials and their impact on production

      costs in 2012.

                      Fraser Campbell, Editor in Chief of the Steel Production Costs Service at CRU.

6:00- 8:30 PM  Welcome Cocktail

                      Tuesday, October 18 2011

8:30 AM       Registration

9:25 AM       Opening Ceremony – Welcoming Message

      Jorge Vázquez, General Director of HARBOR Intelligence.

9:30 AM       Evolution and Perspectives for the Flat Steel Market in Mexico

                      - Analysis of the root causes for the recent evolution of flat steel prices.

                      - Evolution and perspective of flat steel demand in Mexico.

                      - Recent history and perspective of steel production costs in Mexico.

                      - Forecast of flat steel prices in Mexico for 2012.

                      - Changes and trends in the international market of steel and their impact in Mexico.

                      Rodrigo Vázquez, Director of Steel Unit at HARBOR Intelligence.

10:15 AM       Challenges and opportunities in the commercialization of steel between Mexico and the US

                      - Evolution of steel trade between Mexico and the US.

                      - Challenges and opportunities in the commercialization of steel between Mexico and the US.

                      - Future investments of American companies in Mexico.

                      Mario Vidaña, Senior Trade Specialist, Consulate of the United States in Mexico.

10:45 AM    Global and Mexican economic scenario:  Perspectives for 2012

                      - Impact on Mexico of both the debt crisis in Europe and the US economic problems in Mexico.

                      - 2012 Perspective: economic growth, inflation, interest rates and main sectors and

                      branches of economic activity in Mexico.

                      Jorge Vázquez, General Director of HARBOR Intelligence.

11:45 AM    Break

12:15 PM       Mexican steel market critical factors

                      - Structure of the Mexican steel industry.

                      - Global steel trends.

                      - The distributor’s role in the steel market.

                      Sachin Shivaram, Strategy Director at ArcelorMittal México.

12:45 PM    Advantages, myths, and opportunities of transporting steel by train

                      - Advantages of transporting steel by train will be analyzed.

                      - Main myths regarding transportation of steel by train.

                      - Challenges and opportunities of transporting steel by train.

                      Carlos Lerma, Office of the Ferromex Commercial Deputy Director for the Minerals,

                      Metals, and Energy Segments.

                      Sara Garza, Marketing Manager of Kansas City Southern de México.

1:30 PM       Congress lunch

2:45 PM       Panel: Consumers of steel – the challenges they face

                      - Evolution and perspectives of intensive steel consumption industries.

                      - Challenges and trends in steel consumption.

                      Joaquín Loose, President of the Chamber of the National Industry of Auto Parts (INA).

                      Fausto Cuevas, General Director of the Mexican Association of the Automotive Industry (AMIA).   

                      Hugo Gomez , President of the National Chamber of Electric Manufacturers (CANAME).

                      Ángel Macías, Vice-president of the Mexican Chamber of the Construction Industry (CMIC).

3:45 PM       Keynote Presentation

                      Optimizing strategies in the sale of steel

                      - Definition of a successful strategy for selling steel.

                      - Adaptation of companies to the transformations in the steel industry in order to be competitive.

                      - Success stories in the implementation of new strategies in organizations and in selling steel.

                      Tony Taccone, General Director of First River Consultant and founder of Nerds of Steel.

4:45 PM       2012 scenarios for the Peso-US Dollar exchange rate

                      - Learn about the factors that cause fluctuations in the exchange rate.

                      - Is the peso undervalued or overvalued?

                      - What exchange rate can we expect for the rest of this year as well as for 2012 and why?

                       Jorge Vázquez, General Director of HARBOR Intelligence

5:15 PM       Break

5:30 PM       Current situation and perspective of rebar and wire rod prices in Mexico (2011-2012)

                      - Analysis of changes in demand for rebar and wire rod as a result of the economic crisis.

                      - Definition of factors that inhibit the strengthening on the demand for rebar and wire rod.

                      - Perspective of rebar and wire rod prices in 2012.

                      - Forecast of the dynamics of the main markets for the consumption of rebar and wire rod in

                      Mexico for the coming year.

                      Rodrigo Vázquez, Director of the Department of Steel Market Analysis at HARBOR Intelligence.

Note: HARBOR intelligence reserves the right to make changes in the program without previous notice.